SHELL REFINING COMPANY MALAYSIA : 2015 MARKETING ANALYSES
Executive Summary 1.0 Company Background & Objectives 2.0 Situational Analysis 2.1 Market Analysis 2.2 Target Market 2.3 Market Demographics 2.3.1 Consumer Segments 2.3.2 Business Market Segments 2.3.3 Behaviour Factors 2.4 Market Needs 2.5 Market Trend 2.6 Market Growth 3.0 Company Analysis (SWOT ANALYSIS) 4.0 Competitor analysis 4.1 Financial Performance 2014 4.2 Organization Size 4.3 Market Share 4.4 Comparative Product Quality 4.5 Growth 4.6 Available Capital & Resources 4.7 Image & Positioning 4.8 Marketing Strategic Partner 5.0 Marketing Elements 5.1 The Products 5.1.1