HOW AIR ASIA MANAGEMENT MANAGING DOWNTURN 2008 TO 2009 - REVISIT
INTRODUCTION In the year 2008 to 2009, Malaysia had been hit by global financial crisis or downturn. United States of America (US) with its Mortgage subprime issues has had its links on fire all over the world. Inevitably, Malaysia also got affected due to high dependency to US market. This paper will analyse and evaluate those downturn issues on its management challenges upon Malaysian low cost airlines namely AirAsia. (The Institute of Strategic and International Studies (ISIS) and University Malaya (UM), 2009) reported that US economic contracting sharply. Hence this will cast doubt on the Government’s 2020 plan. The report further explained that Malaysian GDP declined over the first two quarters of 2009 and was forecasted a shortfall of 26% of targeted 2020’s GDP. Malaysian Government had put stimulus packages to counter the falling aggregated demand on Malaysian economy. As for airlines industry, oil is the main cost generated to fuel the business. Rembr