SHELL REFINING COMPANY MALAYSIA : 2015 MARKETING ANALYSES
Executive Summary 1.0 Company Background & Objectives 2.0 Situational Analysis 2.1 Market Analysis 2.2 Target Market 2.3 Market Demographics 2.3.1 Consumer Segments 2.3.2 Business Market Segments 2.3.3 Behaviour Factors 2.4 Market Needs 2.5 Market Trend 2.6 Market Growth 3.0 ...